Having the courage to stand out online | Karen Tisdell LinkedIn Coach and Expert | Ep 21

On today's The Mind to Lead Podcast, I virtually sat down with Karen Tisdell.

I believe now is the perfect time to have Karen on the show because she is an expert when it comes to LinkedIn profile creation.

If you are looking to optimise your LinkedIn profile for your personal and company brand during this time, then this is a must-listen.

Karen became a LinkedIn profile writer because she's fascinated with people's stories and always has been. In her former career as a recruiter (14 years), Karen used to weave stories into resumes to ensure her candidates were selected for interview.

In 2010, she saw the increasing need for everyone to have a well-crafted LinkedIn profile and launched a LinkedIn profile & resume writing business. Karen's since helped countless senior leaders shape their stories so they would be found by all the right people.

In addition to knowing every LinkedIn profile writing technique, Karen is a recognised top LinkedIn Trainer who can train you, or your team, on how to use LinkedIn to grow a pipeline of potential clients.

As a former recruiter, Karen was an early adopter of LinkedIn and has witnessed its evolution from 2005 to what it is now (the largest B2B global networking site where you can prospect, qualify and stay front of mind with those that matter to your business.)

In Karen's words "LinkedIn is far more than simply a place to be head-hunted. This is a powerful branding tool impacting if and how you are perceived online... It's a new world. Let me help you conquer it."

Questions I asked Karen:

(2:10) Who is Karen, and what has brought you to where you are today.

(3:15) How has LinkedIn changed, and why is it becoming more popular?

(5:15) What advice would you have to people who want to get started on LinkedIn?

(6:30) How important is the bio when people start a new profile?

(8:45) Fear holds a lot of people back from posting. What is a common blocker that you come up against?

(12:40) What goes through your mind when you get "trolls" or "haters"? And how do you overcome it?

(15:45) How do help people who want to start putting themselves out there on LinkedIn, especially when they are working for a big company and have restrictions?

(19:42) How can people optimise their profile and stand out in a crowded market place?

(22:10) What's your thought in connecting with people on LinkedIn without a welcome message?

(24:50) Is there anything coming on LinkedIn that you're in the know of?

(28:41) What good things have come out of starting to promote yourself on LinkedIn from a business point of view?

(31:52) What advice would you give to someone who wants to start an online profile, and THIS is what I want you to do today? 

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