How Web3 and NFTs are creating real-world value - Amy Shoenthal - Marketing and Journalist Executive. Contributor to Forbes Women.

“When there is a setback, personally, or in society, the way women come together to create solutions is phenomenal, and we’re seeing this in droves in web3.”

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👋 Introducing Amy Shoenthal

Amy is a New York City-based marketing executive and journalist whose work focuses on small business owners and entrepreneurs shaping society. As a regular contributor to Forbes Women, Amy has interviewed hundreds of founders and leaders over the years, from senators like Mazie Hirono to fashion icons like Norma Kamali and Tory Burch, lifestyle experts like Marie Kondo to fitness instructors like Robin Arzón and Kendall Toole.

Amy’s overall mission is to tell the stories of founders, business owners, leaders, brands and organisations who are committed to making a positive impact on the communities they serve.

She has worked in social media marketing since that was even a thing, on some of the world's largest brands from Procter & Gamble to Google. Amy has spent most of her time over the past six years working with the Google for Small Business team, focusing on helping small businesses build their digital presence. 

A fierce advocate for the advancement of women worldwide, Amy is an advisor to several non-profits including She's the First and The Adventure Project.

🎙 In today’s podcast

💜 Amy’s experience around NFTs and how Web3 projects have continuously evolved

💜 How projects without utility won’t stick around.

💜 How women-led organisations are using funds to help support abortion rights and health care for women.

💜 Amy’s tips for small business owners looking to stand-out online

🗝 Key questions asked:

👉 How do you explain web3 to people?

👉 What types of business models are you seeing utilising web3 technology?

👉 How can females have more impact online with their business?

👉 When do you think web3 and NFTs will hit the mainstream?

We were both super grateful to speak with Amy and we hope you enjoy today’s episode 👯‍♀️

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🔗 Connect with Amy

Website | Instagram | Twitter | LinkedIn

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Until next time,

Georgie and Pam x